A Unique, Distinctive Way to Let Someone Know How Truly Special They Are!
Imagine giving someone the kind of honor that would stay with them forever?
We've created a proprietary recognition asset that celebrates excellence and honors people with credibility and class. Whether it's a standout employee, a full team, a business you admire, or a loved one — this is recognition with credibility, visibility, and heart. It's unlike anything they've received before. It's personal, powerful, and unforgettable!
It's not marketing. It's not promotional fluff. It's a gift powered by positioning — and it works.
Discover the Difference
Who This Is For
Sales teams and top performers
Employees going the extra mile
Business partners, vendors, or service providers
Clients you want to honor and retain
Family members or loved ones being celebrated or remembered
Local community standouts
You, your own staff or company
What They Receive
An Exclusive Recognition
that feels like it belongs in the news - because it does.
Highly credited for both local and national usage.
Special Note: These recognition gifts are not
standard gifts, such as cards, plaques, wine, candy, leather journals… These are thoughtful, custom designed strategic recognition experiences crafted to honor the receiver, elevate their presence and build trust that lasts.
Custom Branded Digital Assets
Visuals and digital graphics to share, multipurposed for both personal and professional use, if applicable.
Tips and strategies on how to further monetize this proprietary recognition.
Tangible Keepsake
A very special surprise keepsake for select packages
Mark of Distinction
A subtle but powerful mark of distinction , honoring value and contribution through proprietary positioning assets designed to create lasting impact and recognition
Why This Gift Feels Different
Honor
Speaks louder than incentives or praise
Distinction
Publicly visible and professionally crafted
Meaning
Emotionally significant and lasting
Because it's not just appreciation — it's honor.
Honor speaks louder than incentives, louder than praise. It says, "You matter. And now the world sees it too."
Each recognition is a mark of distinction — publicly visible, professionally crafted, and emotionally meaningful.
When you give someone this gift, you're not just celebrating what they did… You're honoring who they are.
Recognition That's Meant to Be Seen
Real recognition doesn't get buried in someone's inbox or tossed in a drawer. It lives on — as a symbol of value, trust, and legacy.
Some examples are pictured, but only a very small taste. These aren't a feature or about vanity and ego. Everything is customized for your team, company, or standout performer—no templates, no fluff. They are positioning tools of trust. Gifts of honor. A mark of appreciation and credibility — a unique, proprietary service and acknowledgment they will always remember and they stay evergreen both on and offline.
A Lasting Tribute to a Loved One
Recognition isn't just for achievement. Sometimes, it's for remembrance.
This tribute, created in memory of Carol's mother, was a way to celebrate her love, service, and light — a lasting mark of honor shared with all who knew her.
Want to create a tribute for someone special? We'll help you honor them, beautifully.
Thoughts of love and appreciation for a loved one or a lasting tribute in memory of a beloved family member, friend, teacher, colleague…
What Others Are Saying
"Your marketing magic has come to life in this beautiful Special Edition, and I feel really proud to be a part of it."
"Your marketing magic has come to life in this beautiful Special Edition, and I feel really proud to be a part of it. Thank you for investing in us with such purposeful intention and love." — Chris Arnold, Founder, Living Essentially Strong
"The exposure and visibility have been huge! The energy in the office changed after we shared it with the team."
"The exposure and visibility have been huge! You said it was 'elite,' and you weren't kidding. This was so much more than a radio spot or a podcast." — Dr. Paul Block
"This wasn't a typical gift. It’s been a lasting mark of honor and appreciation. I never experienced anything like this! "
"It wasn't just a gift — it was validation. The energy in the office changed after we shared it with the team." — Small Business Leader (implied quote)
"I feel more competent, motivated, and supported than I have at any point in my business life."
"I feel more competent, motivated, and supported than I have at any point in my business life. Carol is my unfair advantage." — Ariel Miller, Co-CEO, AriShaTM Diversified
"This added a sense of love, respect and credibility that really polished my image."
"I can do all the social media marketing I want, but this added a sense of love, respect and credibility that really polished my image." — Dr. Debbie Bright, DC, MS
"Carol is my unfair advantage."
"Carol performed at triple the level of a major LA publicist team — in a tenth of the time."
"Carol performed at triple the level of a major LA publicist team — in a tenth of the time. She pushed beyond promotion into sales." — Chuck Stebbins
Want to Recognize Someone the Right Way?
Boutique Experience
High-touch personalized service
Intentional Recognition
Celebrate others with purpose
Lasting Impact
Create meaningful recognition - A true mark of distinction
This is a boutique, high-touch experience. We work with those who want to celebrate others with sincerity, heart, intentionality and purpose.
I’ve used this with private clients for years, and due to its consistent and continuing success, it is now a separate segment of my business. It is time therefore to let others know and experience The Recognition Effect and what happens when recognition is done with heart, strategy and customization like no other.
I love and am truly passionate about acknowledging and recognizing those who stand out above the rest in character, ability, communication, innovation, leadership, and service, and in the customer, client and patient experience -- with a continuing goal of trusted professionals being readily seen, accurately represented and found for those in need.
Carol A Santella
412-681-1105
Carol A. Santella is a leading authority in credibility-building, recognition, and strategic positioning for professionals and business owners. As the visionary behind The Gifts of Recognition™ and The Power of Positioning™, she helps innovative individuals stand out in a crowded marketplace by creating meaningful visibility, trust, and evergreen credibility.
A bestselling author, publisher, and trusted health consultant, Carol is also the founder of The Listener Network, a platform that unites her work in health, publishing, communications, and business consulting under one mission: to authentically acknowledge and elevate those making a difference.
She is the host and founder of Inside with Carol, an interview series recognizing and acknowledging trendsetters and innovators across business, law, health and wellness, leadership, and animal-related industries. Carol also serves as a radio host for Business Innovators Radio and is a contributor to Business Innovators Magazine and Small Business Trendsetters.
Through exclusive initiatives like The Health & Wellness Leaders and Influencers Group and The Entrepreneur Exchange, Carol has become known worldwide for her unique recognition and positioning model—honoring those who go above and beyond, while helping them leverage their "mark of distinction" to build lasting impact.
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